Aÿ Champagne Experience

Isabelle, the founder of Aÿ Champagne Experience and her team of passionate guides specialized in wine tourism promise you an unforgettable experience discovering the most famous historic villages and vineyards of Champagne.

“I have always been passionate about art, tourism and heritage. Alongside my studies in law and art history, I was already doing guided tours at the “Old Jesuit College” in Reims.

I then studied history and management of French and European cultural heritage in Paris at the Sorbonne University and then worked as a training manager in a private parisian school where I supervised professional training in the enhancement of heritage and cultural tourism management.

I have been back in the family home in the heart of Champagne in Aÿ since 2008. In 2018, I established Aÿ Champagne Experience to welcome you as friends and show you all the beauty of my region with my team of specialized wine tourism guides/drivers.

I also obtained level 2 of the WSET certificate which is the reference training in the world of wines and spirits.

Champagne has no secrets for us and will no longer have any for you after your Aÿ Champagne Experience.

We hold a transport Capacity issued by the French State necessary for the exercise of our wine tourism activity.

We also have special authorization issued by Hautvillers Tourist Office allowing us to visit the Church where the grave of the famous Dom Pérignon is located.”

visites guidées en privé ou en groupe,

Our guides, specialists in the Champagne region

Our guides/chauffeurs are specialists in the Champagne region.

Friendliness and professionalism are their main assets.

Lovers of the region and Champagne, they will reveal all their secrets to you.

It is with passion that they will make you discover the history of the region, its rich heritage, exceptional Terroir, family growers and their fabulous Champagnes.


E-Mehari electric for our private tours

Up to 3 people

Relaxed, optimistic and colorful, this modern French 4-seater convertible from Citroën french brand produced in limited numbers is no less cutting-edge.
It is 100% electric, both efficient and respectful of the environment. 

The Citroën E-Mehari, like the original Mehari released in 1968, is convertible depending on the weather, offering you an original experience all year round.

The E-Mehari is a crossover, if you have difficulty getting into slightly raised vehicles contact us.

Premium Minivan for our private tours

Up to 6 people

If you are a private group of more than 3 people, in case of bad weather/depending on the season or for private departures from Reims, you will be comfortably seated in our Premium all-option vehicle to visit Champagne in perfect conditions.

Mercedes Van for tours in small group or larger private group

Up to 8 people

Our top-of-the-range all-option Mercedes vehicle is the specialist in luxury passenger transport.

It will be your vehicle during visits in small groups of maximum 8 people but also during those in private beyond 6 persons.

Select your tour

Full day tours

Gold champagne experience

In private from 360€

UNESCO Experience

In private from 360€

Tailor Made

In private

Half day tours

The Connoisseurs

In private from 190€

Must Sees +

In private from 180€

Must Sees

In private from 160€

bubble tour

In small group : 115€/pp

Jane Flinders
Jane Flinders
We spent an absolutely brilliant day with Emma touring the vineyards and family champagne houses, easily the best way to explore this area. Emma was knowledgeable, super friendly, patient (we asked a lot of questions!) and explained the champagne making process and history of the region perfectly. We visited a couple of small family houses for tastings which was a great contrast to the other visits we made to the big houses. Highly highly recommended.
Scott & Deb Thon
Scott & Deb Thon
We had an amazing day with Nina touring vineyards, unique local Champagne houses and going to a great bistro for lunch. Nina is a very knowledgeable and fun tour guide who created an interesting itinerary for us. We had booked and rebooked this tour throughout Covid and Isabelle was always accommodating and friendly. We would highly recommend this tour and look forward to coming again (hopefully soon😎🍾)
Dom Lec
Dom Lec
Un tour privé en e-mehari de + de 3H30 en compagnie d'une guide très compétente qui nous a fait partager sa passion autour du champagne. Superbe expérience, visite des vignes, des villages environnants autour de Ay, dégustation, explications, tout était au rendez-vous même la météo fin septembre ! je recommande vivement !
Marie Johnson
Marie Johnson
We had an amazing day tour of the vineyards and small cellars of Champagne! Our tour guide, Nina, was absolutely amazing because she speaks perfect English AND she has a winemaking background - so she was able to answer all our MILLION questions! Highly recommend exploring Champagne with Nina and Ay Champagne experience!
Ashley Zapp
Ashley Zapp
Such a wonderful private tour experience! Nina is so knowledgeable and an overall wonderful person to spend the day with! We had a blast and learned so much about champagne! 10/10 recommend you book with them for your tour in Champagne country!
Julie Coutu
Julie Coutu
Amazing tour. Nina was very knowledgeable and the Champagne houses were great. Thank you for a great experience!
Juliette GEORGES
Juliette GEORGES
Un moment divin ! Magnifique lieu pour une découverte du champagne de la vigne jusque dans le verre. A faire en famille ou entre amis.